In this focused session, Dana Midkiff helps laser sellers choose the right platform for their current stage of business growth. Instead of comparing features or chasing trends, you’ll learn how to think in terms of Build → Own → Scale — and how each stage aligns differently with Etsy, Shopify, and Amazon.

You’ll gain clarity on when Etsy makes sense for beginners, when it’s time to build and own your traffic on Shopify, and why Amazon is best approached as a scale engine rather than a starting point. Dana shares practical insight from selling across all three platforms, helping you avoid skipping stages and creating unnecessary burnout.

You’ll also receive a clear, side-by-side comparison grid outlining how each platform supports different stages of business — giving you a practical tool to evaluate your next move with confidence.