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Stop Selling Products. Start Selling Solutions.

Erik Crowell

Marked & Made

Corporate buyers, teams, and organizations don’t buy tumblers, hats, or apparel—they buy outcomes. This session reframes common maker products as solutions for onboarding, retention, branding, and fundraising. We’ll explore how to package and position custom goods for B2B and bulk buyers, how to shift sales conversations away from item pricing and toward value, and how full-time makers can unlock larger, repeatable orders without changing their production equipment.

Grab Erik's resource to help you work through how to move from selling single products to repeatable business solutions.

Erik Crowell

Erik Crowell is the maker, business owner, and educator behind Marked & Made—a hands-on retail shop specializing in custom apparel, laser engraving, and UV printing. What began as a single-laser side hustle grew into a multi-tech personalization business serving walk-in and business clients. Erik helps makers turn skills into sustainable income with practical, honest lessons on pricing, capability, retail, and systems to scale without burnout.

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from Marked & Made

B2B Bulk Order Intake & Follow-Up Pack

This is the thing people actually use after they get excited about “selling solutions.” It includes:

  • 1-Page Bulk Order Intake Form (copy/paste)

  • Approval + Production Checklist (to prevent scope creep + deadline chaos)

  • 2-Option Quote Email Template (“Good / Wow” format)

  • 7-Touch Follow-Up Sequence (so they don’t ghost you)

  • Reorder Nudge Scripts (turn one order into a program)

from Marked & Made

30% Off Training, Consulting, & Files, 20% off Blanks

Save 30% off any files / digital resources & 25% off Blanks (tumblers, hats, k9 crystals, etc) & UV Printed Leather Patches from Marked & Made. Use code LCF26 through 5/1/26 for 30% off Training/Files and code LCF26Blanks for 25% off blanks & Patches.

Use coupon code LCF26. Offer expires 5/1/26.

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