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Beyond the Product: The Art of Presentation
Kathryn Ewers
Primary Market
Thoughtful packaging transforms a product into an experience. In this session, you’ll learn how strategic presentation increases perceived value, supports premium pricing, and strengthens brand loyalty without significantly increasing costs.
Grab Kathryn Ewers's list of favorites for packaging to level up the presentation of your products.
Kathryn Ewers
We started Primary Market during the 2020 covid quarantine. We neededTeacher Appreciation Day gift to find for our daughter we found ourselves in a bind. Unable to leave our home and with local businesses closed, we decided to get creative.We potted some plants, added a cute tag, and listed them on Facebook. To our surprise, local parents loved the idea and were grateful for a convenient way to pick up a thoughtful gift from our porch. And that is how Primary Market was born!
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